We do foreign trade，Everyone wants to make their company website the number one Google，The customer searches for their own company。If no one watches the website，Or they are not real buyers，That's quite uncomfortable。This time I wroteSEO EffectsSuper Guide，Just tell you，How to get your company's English or multilingual website step by step，Have a good ranking on Google (and other foreign search engines)，Attract foreign companies that really want to buy your stuff，Finally, it becomes a real inquiry and order。
I'll just talk about practical methods，So the content will be very hard，Please read patiently。This method is specially prepared by combining the latest SEO gameplay with the characteristics of our foreign trade B2B (company to company)。
The core idea is just one sentence：Do website promotion，Picture lively，The picture is accurate!Our goal is not just to attract a bunch of tourists，Also, you have to catch those who really want to buy things、Professional buyers who match the product。
Part One：The customer direction is correct，The website is good
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Before starting，Make a solid foundation first。I have to figure out who our target customer is，What about the competitors，Are there any technical problems with our website?。
1. Draw yours“Ideal Customer”What does it look like?
Can't be too general： Not only do you need to know which country the customer is from、What industry do。Have to think about it carefully：Who is looking for suppliers in their company (purchasing manager? Engineer? Boss?)，What trouble do they have that our products can solve? What words will they search for on Google? What is the process for them to buy things? Who has the final say?
Input the scene： for example，Technician from a European factory，Need a bearing that is particularly resistant to high temperatures，What words will he search for? What parameters do he care about? What does he want to see on the supplier website (product manual? certification certificate? Where to use it?)。
Classification： If you sell several products，Or the customers are from different countries，That may require several different "ideal customers" appearances。for example，Selling medical equipment to the United States，and sell industrial machines to Southeast Asia，What they care about、The search terms are definitely different。
Find clues： Ask sales colleagues more，Check out previous customer profiles，Talk to old customers，Check the market report，Spell this information，You can draw a similar customer appearance。
【The most critical】： Find out who the customer is，This is the first step in all promotion work! Find keywords later、Write an article、Where to promote，Everyone has to surround this。
2. Buyers will search“Keywords”
What are the characteristics of the words searched by foreign trade customers?
More professional，The word is longer： The words they searched are generally more specific、Technical。for example，I won't just search for "shoes"，May search "Steel-head safety shoes that can prevent smashing and puncture，To comply with the European EN ISO 20345 S3 SRC standard”。
With purchasing intention： Pay attention to the words that you think you want to buy something，for example “supplier” (supplier), “manufacturer” (Manufacturer), “wholesaler” (Wholesale), “bulk” (batch), “Rfq” (Quote Request), “price” (price), “quote” (Quote price), “industrial grade” (Industrial grade), “custom[Product Name]” (Customized XX products)。
Search for answers： How to solve the problem by frequently searching for buyers，for example “how to reduce[A question]with[A certain product]” (How to use XX products to reduce XX problems), “best material for[A certain application]” (What is the best material to use in XX place)。
Product model/spec： If your product has standard models or special specifications，These words are important。
How to find these words?
Think about it first： According to your product、Service and customer portraits，List some of the most core words。
Help with tools：
Google Keyword Planner (Google Keyword Planner): How many people can search for a word、Is the competition big?，Will recommend related words。
Ahrefs / SEMrush: These are paid professional tools，Powerful。Can you see what words your competitors use，I have found many long words that others can't think of，It's also difficult to rank with one word。
Keywords Everywhere: A browser plugin，When you search for something on Google，It can directly display the search volume of related words，Very convenient。
AnswerThePublic / AlsoAsked.com: These two websites can tell you，What questions do you ask about a topic?，It's a good helper for writing ideas。
See what the opponent is doing： Use the tools like Ahrefs/SEMrush mentioned above，Check out the peer websites that are ahead of you， See what words they rely on to attract customers，Which pages are the hottest。
Pay attention to search box prompts and related searches： Type in Google Search Box，See what prompt words it will automatically jump out；Search for something， See what's in the "Related Searches" at the bottom of the page。
Ask people around you： Sale、Customer service colleagues know best what words customers usually say，Ask them。
Word selection and classification：
Look at the value： Evaluate the search volume of a word (how many people search)、Difficulty (Is it easy to rank)、Relevance (Is it very much related to our business)、Commercial value (Does the person who searches for this term really want to buy it?)。Words for foreign trade，There may not be many people searching，But each one may be a big order。
By idea： Some words are intended to understand information (such as searching for "the characteristics of XX material")，Some people want to find suppliers (for example, search for "XX product manufacturer")，Some are prepared to place orders (such as searching for "Purchase XX Equipment Quotation")。
By procurement stage： The customer just knew there was a need? Comparing? Or are you going to buy it? Different search terms are different at different stages。
Schedule to the page： Put the found word，Arrange to different pages of the website。for example，Core product words are placed on the home page and product category page，Specific model page，Put the question words in the blog post。
3. Make a website“Physical examination”and“furnish”good (Technical level)
Website opening speed： Test with Google's PageSpeed Insights tool。The picture is too big? The code is too long-winded? The server is too slow? These will make customers unable to wait，Leave directly。The website needs to be "swoosh" fast。Google now pays special attention to several speed indicators，Called "core web page indicator"，It's roughly how quickly the main content of the page comes out、Is it fast to click the button?、Will the page jump randomly。
It looks comfortable on your phone： The website must be on the mobile phone、It can also look good on the tablet、Use it well。Nowadays, many foreigners also use their mobile phones to find suppliers.。This is called "responsive design"。
Add a small lock (HTTPS Secure Connection)： There is a small lock in front of the URL，It means that the website is safe。This must be! Not only affects ranking，Customers feel relieved to watch。
The website structure must be clear，Navigation is convenient：
Website content should be classified，Clear logic，Make it easy for customers and search engines to find what they want。
It's better to have a "Breadcrumb navigation"，It means that the "Homepage" is displayed at the top of the page > Product Classification > Specific products" this way，Let customers know where they are。
The navigation menu at the top is simple and clear，Make the most important products、Serve、Solution、Company Introduction、Put all the contact information on it。
Pages "visit each other" (Internal links)：
When introducing a product，You can link to related technical articles；When mentioning a product in the article，Link back to product page。Use meaningful text as links (such as "Click to view XX model details" instead of "Click here")。Important pages (such as product category pages)，Go through other page links。
Draw a "map" for search engines (XML Sitemap): Make a website map file，Tell Google what pages are on your website，Let it not leak。This file is to be submitted to Google Search Console(Google Search Console，I'll talk about it below)。
Tell search engines "rules" (Robots.txt file)： Make a file，Tell Google which pages to view，What can't be viewed (such as background login page、Test page not done well)。
Label content (Structured data marking / Schema Markup)：It's like putting more detailed labels on web content，Let Google understand your content better。
for example，Label the product page with a "product" label，Indicate the product name、picture、describe、brand、model、Price range (if any)、Customer reviews, etc.，This way Google may display this information directly in search results，More attractive。
Label the company information as a "company"，Indicate the company name、 Logo、address、Telephone, etc.，Label the Q&A page with a "Q&A" tag，Maybe it shows the Q&A directly in the search results。
Label the breadcrumb navigation as well。
【Special attention to foreign trade】： Use these tags well，Make Google more clear about what you do、What to sell，Looks more professional。
What to do with a multilingual website (Hreflang Tags): If your website has several languages (such as English version)、German version)，You must use the tag hreflang to tell Google，Which page is for people in which country or language。This will prevent Google from thinking that you have duplicate content，It also ensures that the correct language version is pushed to the right customers。
"This road is blocked" page (404 Error page) Be friendly： If the customer clicks a link, he can't open it (404mistake)，Don't let him see a cold error prompt。Be a friendly 404 page，Tell him that the page cannot be found，And guide him back to the homepage or look at other products。
Website (URL) It's going to look good： The URL should be shorter，Can you understand what it is，It is best to include keywords。For example, yoursite.com/products/industrial-valves/gate-valve-xyz(Your company website/product/industrial valve/model xyz gate valve)。
4. Find out“opponent”The background
Find the right opponent： Not only those you know，More importantly，In Google search results for keywords you want to do，Who are the websites ahead of you。They are your direct competitors online。
What to analyze?
What words do they use： What words do they rely on to rank first? Which words bring them the most customers? (You can use tools like Ahrefs/SEMrush to check)
What do they write： Do they post blog posts? Customer case? Or a technical white paper? Which content is the most popular (most linked? Most shared?)? How is the content written，Is it in-depth enough?
Who gives them "support" (source of external links)： Which websites did they get links? Is it an industry media? association? Or a partner? (You can check it with Ahrefs/SEMrush)
How is the website done： How are their website navigation organized? Is it open quickly? Is it easy to use on your phone? What advanced "tags" (structured data) were used?
Where does the customer come from (You can use similar tools like SimilarWeb to see): Except from search engines，They also come from social media、Paid advertising、Or directly enter the URL, etc. where to attract customers?
What is the purpose? See where others do well，We can learn；What's not doing well，We can do better；Find something different from them，Form our own advantages。Understand what is going on in the "battlefield" situation。
Part 2：Content is the kingly way - buyers love to read、Something that can be placed
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Content is the core of your website attracting customers。You have to write down to solve customer problems、Show your professionalism、Finally, it can guide them to contact you with high-quality things。
5. Write“Useful、Think about the client”Contents
Follow Google's "baton"： Google now has a rule called "useful content update"，It means，You write something，First of all, it must be for "people" (your target customer)，Make them feel useful，Instead of just thinking about how to please the search engine。
Expressed in the content“Real material”(E-E-A-T A popular explanation of principles)：
Experience (Real experience): Let people know that you have done this。Write more projects you have done，How to use the product in practice，How effective。If it's a technical article，It is best to let the company's engineer or product expert write it。
Expertise (Professional knowledge): The information provided must be accurate、Deep、It must be reliable。Citing industry standards、Technical data、Research report or something (remember to explain the source)。Don't talk nonsense，Let people think you really understand。
Auth (Industry authority): Make people feel that you have a position in the industry。for example，What industry certification has been obtained、What award did you win；What industry association to join；Speech in famous industry media or conferences；Your website content has been cited by other authoritative websites。
Trustworthiness (Trustworthy): Let customers dare to do business with you。Company information must be clear (address、Telephone、Team introduction)；Privacy Policy、Terms of service should be transparent；Put some good reviews or recommendation letters from customers；The website itself must be secure (with the small lock HTTPS mentioned earlier)。
【Special attention to foreign trade】： These four points (experience、major、authority、Trusted) is especially important for foreign trade。Because the customer buys a lot、Long decision-making time，Can't believe you，Everything is useless。
6. according to“Psychological changes of buyers” ，Prepare different types of content
When I first knew there was a need (Cognitive stage): The client just realized that he had a problem，Or need something。
What to write? Industry development trend report、Getting Started Guide for Beginners、Blog post explaining a concept、Infographics that display information with pictures、Short film。
What is the purpose? Attract his attention，Let him know that a company like you can solve his problem。
Use and question、Words related to pain points。
When studying comparison (Consideration stage): Customers start looking for various solutions and different suppliers。
What to write? Detailed product/service introduction page、Solution page for a problem、In-depth technical white paper、Online lectures (can be recorded)、Customer Cases、Product comparison guide、How to operate the tutorial。
What is the purpose? Show your professionalism、What are the benefits of the product、How can you help him solve the problem。
Use and solution、Product Type、Comparison of related words。
When the decision is about to be made (Decision-making stage): The customer is basically sure to buy it，Select the final supplier。
What to write? Specific product specifications、Various certification certificates、Customer reviews and success stories、Free trial or sample available、Online product demonstration、Detailed price information (or provide a channel to obtain quotations)、Company Introduction、Showcase of factory strength (such as video)。
What is the purpose? Let him trust you completely，Dispel the final concerns，Send an inquiry now、Want to quote。
Use your company name、Product model、There are also like “supplier” (supplier), “manufacturer” (Manufacturer), “quote” (Quotation), “buy” (Buy) Such words。
【key】： Ensure your website content，Can meet customers' needs from every stage of understanding to purchasing，When they need it most，Give the information they want most。
7. Put every page“Fine decoration”one time (Internal page optimization)
Page title (Title Tag)：It's the blue title displayed in Google search results。
It's better not to exceed 30 Chinese characters (60 English characters)。Each page has different titles。
Put the most important keywords into，Try to be ahead，Explain clearly what this page is talking about。
You can add your company name (usually last)。
Write more attractively，For example, use numbers ("10 major advantages")、Emphasize the benefits。
Page description (Meta Description)：It's the small word below the title in the search results。
It's better not to exceed 80 Chinese characters (160 English characters)。Each page description should be different。Includes keywords and related words。
Accurately summarize the content of the page。
Add a "call to action"，Encourage people to click in (such as “get a free quote now!)。
Although this description does not directly affect the ranking，But writing well can greatly increase the chances of others clicking on your link。
Main title (H1 tag)： There should be only one most important title on each page (H1)，To include core keywords，The meaning is similar to the page title。
subtitle (H2, H3… Label)： Use these subtitles to divide the content into several pieces，Make the structure clearer，You can put some related keywords naturally in it。
Content of the text：Naturally, when using the main keywords and some related words (the LSI words mentioned above) Don't force it、Stacked! Contents need to be detailed、precise、Have depth，Can really help customers solve their questions。
Multi-section，Use subtitles、Bullets(·)、Bolding methods，Make content easier to read。
Pictures need to be optimized： Image file names should be described in meaningful English，Include keywords (e.g.industrial-gate-valve-stainless)
Add "alternative text" to each image(Alt text)，It is the text displayed when the image cannot be loaded，To accurately describe the content of the picture，Also contains keywords。This can help search engines understand what pictures are，It is also helpful for visually impaired。 。 The image file size needs to be compressed，Don't slow down the web pages。
Internal links： In article or product introduction，Naturally link to other related pages，For example, link to specific product pages、Related blog posts、Or the page to download the information。
Clear "next" guidance (CTA – Call for action)： Each page must clearly tell the customer what to do after reading it (for example，Click the button to "get quote"、"Download Specifications"、"Contact Us"、"View Customer Cases")。
8. Old content needs to be“Frequently wiped and fresh” ，even“Re-launched”
Find out the content of "old antiques"： Check out blog posts on your website regularly、Product Introduction、Industry Guide，What information is outdated? What technical parameters have changed? Which customer cases are too old?
Update and upgrade：
Change information： Change the wrong number right，Make up for the latest situation，Replace old screenshots。Add more details、New cases、Expert opinion。
Better look： Improved typography，Add a dot chart or video，Make content easier to read。
Optimize keywords： Based on the latest keyword research results，Adjust the keywords of the page。
Content "re-release"：If a major change is made to an old article，Don't just finish it secretly，You can change the release date to the latest one。
Like posting a new article，On social media、Promote it again in the email。
Tell search engines that you have updated (can be operated in Google Search Console)。
【benefit】： Update old content，Often, we see the improvement of ranking and traffic faster than writing brand new things，Because the old page may already have a certain "scene status" (weight and link)。
9. Create in-depth good articles
What is a good in-depth article?It's about an important topic，Writing an article is more comprehensive than all similar content on the Internet now、Deeper、More valuable "top version" articles。
How to use it in the foreign trade field?
Writing the "Ultimate Guide"： for example，"It's enough to read this article for the XX industry precision machining technology"、"How to choose the right industrial pump for your equipment - an ultra-full guide"。
Make a "resource collection"： for example，“The Global Top 50 XX Material Suppliers Directory”、“100 Professional Terms Must Know in the XX Industry”。
Send "Exclusive Report"： Post about your industry market trends、Exclusive research data and analysis reports for technology applications。
Why is this trick very useful?
Easy to attract "high-quality external links"： authority、Detailed content，Other websites prefer to quote and link。
Meet customers' in-depth needs： Before foreign trade customers make big decisions，There are a lot of detailed information to read。
Can cover more "long tail words"： Long articles will naturally contain more relevant、Specific search terms。Enhance the "authority"。
How to do it：
Choose a customer to care、Someone searched、And you can really explain the topic clearly。
Take a closer look at the top articles now，See what they are wrong。
Work hard，Spend time and energy，Write really awesome content (may cost thousands or even tens of thousands of words)。
Pay attention to the layout、readability，Multi-purpose charts、picture、Even video assist instructions，After writing, you should promote it vigorously。
10. Multi-purpose“Eye-friendly”Contents：Videos and infographics
What to shoot for video marketing：Demonstration of how to use the product、Take customers to visit the factory、Production process、Installation and maintenance tutorial、Customer interview or case story、Expert Interview、Video of online lectures。
YouTube (Oil pipe): The second largest search engine in the world，Build a company channel，Write the title of the video、introduce、Tags (this is called "video SEO")。
Your own website： On the product page、Insert related videos in blog posts，Can keep customers longer，Easier to place an order。
LinkedIn (LinkedIn): Post some short video、Have a live broadcast，Attract professional attention。
"Eat more fish"： Make a well-written blog post、guide，Change to a video script，Take a video again，A content for multiple purposes。
Infographic (Infographics)：It's about making complex data、process、Comparison information，Use good pictures、The chart is displayed。Especially suitable for spreading on social media，It is also easy to be cited by other websites (bringing external links)。
Pay attention to professional design，The information must be accurate，Company logo to be put on。
【benefit】： Pictures and videos are more attractive than plain text，Easier to understand and share，Can effectively increase customer interest and impression of your brand。
Part 3：Improve network weight - let others "like" you (External link construction)
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"Outside link" is like a "vote of trust" voted by others for you。Google sees a lot of reliable ones、Related websites link to your website，You will think your website is also awesome，Ranking will naturally go up。For foreign trade，Quality and relevance of links，Much more important than quantity。
11. want“high quality、Highly related”Authoritative external link
Mass is much more important than quantity： A link to you by a top industry media or association website，Much more useful than a hundred links to messy unrelated sites。
Relevance is the core： The website you linked to，Its theme should be related to your industry、The product or target market has a lot to do。
How to judge "authority"? See if that website itself is famous、Is it recognized in the industry、Is the content quality high?。 Some tools can be used (such as Ahrefs, Moz) Check its "domain weight" score，For a reference。
It's best to be "original"： The best link，It's because you're writing it so well，Others take the initiative to quote you、Link you。
Don't do these things： Spend money to buy links、Link to a bunch of junk sites (link to the farm)、A large number of exchanges of unrelated links。 These are all cheats (called "Black Hat SEO")，Very risky，You will be punished if you find it out by Google，Ranking may be lost。
12. Foreign trade website“External link”Practical Methods
Doing "digital PR"，Find media to "expose"：
Make "good stuff" first (Link Bait)： Write something special，For example, exclusive industry analysis reports、Super practical "Ultimate Guide"、Innovative solutions that can solve major industry problems。
Find the "right person"： Find online magazines that cover your industry、News website、Authoritative Blog、Influential industry experts。
Write a "heart-wrenching" contact email：
Let's see what articles the other party has posted recently，Find a point to get the word。
Explain why your content is valuable to their readers。A brief introduction to your highlights。
Be professional in attitude、polite，Don't force me to link you，The focus is on providing value。
Take the initiative to be an "expert"： You can contact reporters or bloggers on your own initiative，Say you are very professional in a certain field，If they need，You are willing to provide expert comments or opinions。
"Post" on someone else's territory (Guest Blog)：
Choose a good place： Find those related to your industry、More authoritative blogs or online media to publish articles。
Show off your "single skills"： Articles written for others，The quality must be very high，Readers who can really help them。
Cleverly "implanted" links：In the content of the article，Referring to a concept or where more detailed information is needed，You can naturally link back to the corresponding in-depth articles on your own website、Guide or case study page。You can also put links in the author's introduction at the end of the article，But usually the link click rate in the article content is higher。
Let the "Resource List" include you：There are many pages online that organize "useful resources" in a certain industry、“Recommended Links”、"Suppliers Directory" etc.。
If you have particularly good resources on your website (such as the "Ultimate Guide" mentioned above、Or some practical gadget)，You can contact the administrator of these pages，Recommend them to add your links。
"Pick up the bargain" fixes invalid link (Dead Chain Construction)：
Use tools (such as Ahrefs) to find websites related to your industry，Is there any link that can no longer be opened (clicking in is an error of 404)。
If you happen to have content that can replace the content of the invalid link，You can contact the administrator of that website，Remind them that the link is broken，And recommend your content as a replacement。This move has a high success rate。
Change links with "friends" (Partner Links)： With your supplier、Dealer、Technical partners, etc.，If you have business related，You can add a friendly link to each other on the website (assuming that it is natural and reasonable)。
Join the "Organization" (Industry Associations and Catalogs)： Join important industry associations，Usually, the membership list will be listed on the association website and a link will be given。Submit your company information to some high-quality、Manually reviewed B2B industry directory website (be careful to avoid low-quality directories that can be submitted casually)。
Seize the opportunity to be mentioned but no link (Unlinked Brands)：
Use tools (such as Google Alerts) or other methods，Pay attention to where your company name is mentioned online。
If you find a website that mentions your company name，But I didn't add a link to you，Contact them politely，Can you please add a link to your official website。
Part 4：Actively send social emails - let customers see your good things
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Good content and good websites are not enough，Have to find a way to let potential customers know about you、See you。
13. Play around“LinkedIn”(LinkedIn)，Professional gathering place
LinkedIn is the main battlefield of foreign trade B2B： There are a lot of professionals here、Company boss、Purchasing decision makers。
The company homepage needs to be done well： Fill in all company information，Often post high-quality dynamics (industry insights)、Company News、Product Information、Share a good article)。
More native videos： LinkedIn platform seems to prefer videos uploaded directly to it。Can post product demonstrations、Customer Reviews、Factory daily videos。
Content "moving" and sharing：Make a well-written blog post on your website、Guide or something，You can use "Article" on LinkedIn(Article) Send the form again (note：Copying and pasting directly may be considered duplicate content by Google，It's best to change，Or just send a summary to guide people back to your official website to read the full text，Or make sure that the LinkedIn article has set up the correct "standard link" to point to the original text of your official website)。
When sharing links to your website，Don't be bare a link。Write an attractive passage to highlight the highlights of the content，Make people want to click to see。
Mixed in "circle"(Groups)： Join LinkedIn Groups Related to Your Industry，Participate in more discussions，Answer other people's questions，Establish a professional image (but don't advertise as soon as you enter)。
Mobilize the "mass"(staff)： Encourage company employees (especially colleagues in the Sales and Marketing Department) to share the company’s content on their own LinkedIn，Let more people see。
14. “mail”No contact is missing
Save "email list"： Offer something valuable on the website，For example, a technical white paper that can be downloaded、Sign up for an online lecture、Subscribe to industry information, etc.，Let the interested person leave their email address。
If you have good things, you need to "advertise them"： Posted an important blog post、guide、Customer Cases，Remember to tell those who have subscribed to your information by email。
Slowly "cultivate feelings"： You can set up some automatic emails，According to what customers are interested in when leaving their email address，Send him some related things regularly、Useful content，Build trust step by step，Guide him to finally inquire。
【key】： The email list is your own "private property"，Not controlled by the platform like social media，It is a good way to establish in-depth contact with potential customers。
15. go“forum”and“Q&A Area”Brush the presence
Find the right place： Except like Reddit, Quora (Foreign Q&A website similar to Zhihu) These big platforms，Pay more attention to your own industry professional forum、Community。
Be an "expert" first，Think about "driving" again：
It's a long-term、Continuous participation，Answer questions sincerely，Provide valuable insights。
Don't advertise as soon as you come up、Throw the link，That's annoying。Get familiar with your face first，Build a good reputation。
By the way, it's：
If your answer happens to be a detailed article or information on your website to prove your point of view，You can put a link naturally。
Add a website link to the forum’s personal signature (if the forum allows)。
Understand the "pain points" of customers： Forum and Q&A area to understand what potential customers are worried about、What's the best place to need。
16. use“Content aggregation platform”Expand the impact
Medium: This is a well-known content platform，High weight。You can repost it above (and be careful about duplicate content issues as well).，It is best to change or use standard links) or write some original content，Contact readers who are not accessible to your own website。You can link back to your official website in the article or in the author's profile。
Industry-specific platform： Some industries have their own content publishing platforms or information aggregation websites，Can you find out if it can be used。
【Notice】： The ultimate goal is to bring traffic back to your own official website，Don't let these platforms steal your "protagonist" status。
17. “Social Media”Play as a supporter
Choose the battlefield： Except LinkedIn，According to your target market and customer characteristics，Look at X (Previously called Twitter), Facebook(Facebook), Is Instagram useful for you。
Posts should be "informed"：When sharing the link，Don't just throw a link。Write attractive words，Ask a question，Or share a key number。With good pictures or short videos。
Use "Game Tools"： If the budget is sufficient，You can try some content promotion tools，Can help you push content to some influential people in the industry to share (but you have to see if the effect is worth it)。
Catch the "time point"： Study when users of different social platforms are most active，Try to post at that time。
【position】： Social media in foreign trade B2B，The main function is to enhance the brand image、Interact with customers、Distribute content，It is difficult to directly bring in a lot of inquiries，But it is indirectly helpful to website ranking (such as increasing brand exposure)、Boot point traffic)。
18. “Spend money to buy traffic”As a supplement
Although this is not what we call free promotion (SEO)，But it's also related to traffic：
Google Advertising (Google Ads): For those foreign trade keywords with strong purchasing intentions, invest in search advertisements，Can quickly bring accurate customers；You can also use display ads to build brands or advertise old visitors。
LinkedIn Advertising (LinkedIn Ads): Can find specific industries with great accuracy、Company size、Position、Skilled person，It is the preferred platform for foreign trade B2B spending money promotion。
"Returner" ad (Remarketing / Retargeting): For those who have been to your website but haven't sent an inquiry，Show them your ads via Google Advertising or LinkedIn Advertising，Remind them，Improve conversion opportunities。
【Cooperating with the play】： Paid advertising can help you quickly test which keywords are effective，You can also bring some customers before your free promotion is effective，Complementary with free promotion。
Part 5：See the website SEO effect、Find questions - speak with data
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Website promotion is a dynamic process，It's not like it's done。
Have to keep an eye on how the effect is，What's not doing well，Then keep adjusting。Don't look at the data，Working blindly is like doing nothing。
19. Bundle“Eye”Install it (Core Tools)
Google Analytics (Google Analytics / GA4):
See how many people are coming to the website，Where did it come from，What pages did you see after you came，How long have you been，Have you walked away directly (bounce rate)，Have you completed the action you want them to do (such as submitting an inquiry)、Click on the phone number、Download the file)。
You can set up your own report，Focus on data useful for foreign trade。
Google Search Console (Google Search Console / GSC):
See how your website performs in Google search results (how many times have been seen、How many times have you been clicked、What is the click rate、Which is the average ranking)。
See which words to search for to find your website。
Help you discover technical problems of the website (such as pages that Google crawlers cannot access、Pages not included、Problem of poor access experience on mobile phone)。
Site maps can be submitted here。
Can you see any links to you。
Ranking tracking tools (Ahrefs, SEMrush and other functions): Regularly check which keywords you care about are ranked in。
Website heat map、User screen recording tool (Hotjar, Microsoft Clarity 等，Some are free): Can be like watching a video，Where do customers click on your website?、Where to stop the page，Help you find out where the design is not good，It is inconvenient for customers to use。
20. Keep an eye on these“Key figures”(KPI)
Organic search traffic： It is the number of free visits through search engines。Is there more or less overall? Which countries do they mainly come from?
Keyword ranking： The words you value most，And those long-tail words，Is the ranking rising or falling?
Natural search click rate (CTR)： The person you see links in the search results，What proportion will it click in? Which pages have particularly low click-through rates? Is the title and description not attractive enough?
Conversion rate： Among the customers who search for free，How many people sent inquiries in the end、Ask for a quote、Or downloaded the information? Which pages have the best conversion effect?
Bounce rate： The customer comes to a page，The proportion of just leaving without doing anything。Which important pages have too high bounce rates? Is the content different from what the customer wants to find? Or is the page opening too slowly? Or are you not sure what to do next?
How to reduce the bounce rate?Improve content quality and relevance、Speed up the page、Make website navigation and internal links smoother、Call to action buttons to be eye-catching、Use more good pictures and videos。
Page stay time / Average visit time： Did the customer stay on your page long enough? Is the explanation attractive?
External link changes： Are you continuing to obtain good external links? Have you lost some important links?
21. According to data“Prepare the right medicine” ，Continuously optimized
Read reports regularly： Every month or quarterly，Take a look at the data reports above。
Find highlights、Find a question： What content is particularly effective? Which words have potential but cannot be ranked? What technical problems do you need to fix on the website? Which pages have to change their customer experience?
Adjust the play method：
Good content types and themes，Can do more。
A page with poor ranking but potential，Focus on optimizing。Targeted high-quality external links。
Repair technical problems and bad experiences quickly。
Try boldly，Be careful to prove：
Try changing the page title and description，See if the click-through rate will increase? Try different "Call for Action" buttons，Which one has a higher conversion rate?
Try new content forms or promotion channels。
There is no one-time and all-out way to promote the website，Keep learning new things、Try a new method、Continuously adjusting according to the effect，Only then can you do better。
A few last nagging words：be patient，Focus on， SEO is a matter of "slow work produces meticulous work"
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Google rankings for foreign trade websites，You can't see the effect tomorrow if you do it today，Have to be a little patient。SEO involves technology、content、Promotion、Many aspects of data analysis，Maybe a marketing department is needed、Sales Department、Product Department、Technical department cooperates together。
Don't expect an inquiry right away，Usually you have to wait 3 arrive 6 Months，Even longer，Only then can you see a more obvious effect。but，Once the SEO foundation is solid，Ranking is stable，It can bring you a constant stream of、Very low cost、And very high-quality overseas prospects。
remember，Always think about what your "ideal customer" needs，Continue to provide them with valuable things，At the same time, ensure that your website is very skilled、Comfortable to use。Then，Promote smartly，Look at the data strictly，Continuously improve your approach。
The last，Ask yourself，Can you really do exactly what I said?
alright，Step by step，Build up your foreign trade website SEO promotion! Keep going，The harvest will surely surprise you!
— Greetings from Sanshenghuo Studio。