Many newcomers are building foreign trade websites,Getting stuck in the first step,This article is specifically designed to solve everyone's SEO introduction problem。
Note:Building a foreign trade website requires purchasing a lot of software prepared,The following main recommendations are all I think are good quality,High cost performance products,No product promotion content,Many alternatives,Please select as needed。
first,外贸网站要合理上网
我是推荐Astrill的,This is more expensive,15$/moon,Of course, others are also OK,For example, GW, etc.,Very cost-effective,But it's not ruled out that it's gone one day。
Purchase address:https://www.astrill.com/

- Purchase the website domain name,server,Security Certificate,
可以通过知名的,Purchase on the cost-effective service provider platform,Need to pay attention,Domestic Alibaba Cloud and other things,Please pass all,The overseas market is really hard to describe,We're going to build a foreign trade website,Don't stare at the domestic platforms。
recommend:Namecheap,There are various servers with high, medium and low,Send one year's safety certificate,Free domain mailbox,Strong customer service technical service team,The server control panel Cpanel is very powerful,More flexible in manipulation,The domain name price is also very suitable,Perfect for website managers at all stages,For beginners or small businesses,Buy the most common one is enough,11One month,Regular 2-year renewal。
Purchase address:https://www.namecheap.com/

certainly,有很多人喜欢Hostinger, Free ssl,Free domain name for 1 year。My personal experience,Hostinger is simpler,But simplicity means not flexible enough,Many more complex solutions cannot be operated manually,Overall,Very friendly to newbies。
Purchase address:https://www.hostinger.com/

- Enter the setup process
Buy a server,domain name,After ssl,Start entering the setup process,Here we take the namecheap process as an example:
3.1 Go to the website management page
During the purchase process,Server and domain name connections have been set,You will have a backend management page

3.2 设置ssl(外贸网站安全证书)
We enter Stellar,Click on the Manage next to it, Then click go to cpanel, You can enter the Cpanel background,First we need to activate ssl

Click Namecheap SSL, Login will pop up again,After logging in,Find your ssl,If the display is not activated,Click to activate。
3.3 Set up a website email for foreign trade
Back to Cpanel panel,Find the Email module,Click Email Accounts, Register domain name email,It is recommended to register 3,For example, info, Seles, name, This is for business cooperation,One for external display,One for personal contact。

3.4 Set up website production software:wordpress
The key point is here,Back to Cpanel panel,Click Wordpress, After entering,Click Install Now, The configuration page appears,URL location,Https must be selected://www. This option,Convenient to post-maintenance and other complex operations。
I'll talk about it here,Why use word press,Powerful feature extension,The world's largest gathering place for plug-ins,Very good inclusive,Nearly 50% of websites around the world use it,Foreign trade websites don't use it,I just want you to run without wearing sports shoes,Just use high heels,You don't need to doubt whether there is another CMS that can be better,Even the shopify that has emerged in recent years,In terms of comprehensive functions in front of it, it is also a little brother.。


Confirm whether the domain name is correct,Set account name and password,Set up management email,Set the corresponding language (please please,All are doing foreign trade,Don't choose Chinese? )。After all,Click Install,Wordress installation progress bar 100%,Completely done。(A comment,Someone actually took the long-standing joomla,Drupal says something,Say it's better than wordpress,real,Just go around when you see it)

After installation, remember to click here to check it,Ticking means not online,Otherwise, it will be captured by Google。

3.5 Installing essential plug-ins for building foreign trade websites
Here is a little suggestion,Whether it is a foreign trade website or not,The fewer plugins are always better,The more plugins are destined to cause the website to become bloated,Just like you download too many apps on your phone。Essential plug-ins are:
3.51. theme:I highly recommend GeneratePress pro
Pay once,Free life,Lightest weight design,No messy additional design。It has been mainly lightweight for many years,Never use ugly profit methods。(How many topics end up reaching the goal of making profits,Slowly, those themes become worse and worse)

3.52. Contact Form 7
The most popular form submission plugin in the world,Simple, free and easy to use,If you want some additional features,For example, garbage blocking,Secondary development can be carried out。

3.53. Converter for Media
A free compressed image,And convert the format to webP software,Ability to automatically compress and convert each uploaded image。Very convenient。

3.54. Element
The most popular website page editor,Very intuitive and reliable editing process,But the pro version charges very high,Here is a very friendly expansion package↓

3.55. Royal Elementor Addons and Templates
The free version has been able to supplement most of the regular elemento modules。
3.56. WPCode Lite
Header for website,body and footer code for management,Very convenient。

3.57. Yoast SEO
Free old-fashioned SEO logic plugin,There is a paid version,But I think it's enough for free,Over the years,Countless SEO plugins say they surpass Yoast, But tested,It's free or it's more comprehensive。

3.58. WooCommerce
Can build ordinary websites into powerful global retail websites。For those who want to do online sales,Need this extra plugin,Can make wordpress better than shopify。

Next,Start creating your own foreign trade website!
In page location,Establish a homepage of a foreign trade website,Product Category Page,Company introduction page,Contact Us Page。
In post location,Build a Corporate News,Product Blog。
Here it is recommended that page be created using elemento,Create post with the original editor。

Clickcustomize, It can also be adjusted for various global elements,For example, fonts,color,layout,Sidebar,head,Menu Bar,bottom,etc.,And flexibility,Also intuitive。
good,That's all today,Actually, get these done,Your SEO foreign trade website has set sail。
接下来会说具体的wordpress设置流程,还有如何打造一个SEO非常友好的外贸网站。尽情期待!