SEO SEM Professional foreign trade overseas expert
YanHeng 
首先看一下新闻：双方承诺将于2025年5月14日前采取以下举措： 美国将（一）修改2025年4月2日第14257号行政令中规定的对中国商品（包括香港特别行政区和澳门特别行政区商品）加征的从价关税，其中，24%的关税在初始的90天内暂停实施，同时保留按该行政令的规定对这些商品加征剩余10%的关税；（二）取消根据2025年4月8日第14259号行政令和2025年4月9日第14266号行政令对这些商品的加征关税。 中国将（一）相应修改税委会公告2025年第4号规定的对美国商品加征的从价关税，其中，24%的关税在初始的90天内暂停实施，同时保留对这些商品加征剩余10%的关税，并取消根据税委会公告2025年第5号和第6号对这些商品的加征关税；（二）采取必要措施，暂停或取消自2025年4月2日起针对美国的非关税反制措施。 我来翻译一下，美国怂了， 本身就是为了谈条件加的关税，现在走到了谈判桌，自然就把之前的先停掉，红脸白脸的技巧咱们不陌生吧。 其实能理解，印度巴基斯坦打一架，让西方完全明白了实力严重错估，他们以为的，全球宣传的西方军事实力和现实实力差距过大。 真搞到不能收场的地步，他们顶层的谎言戳破太多，整个西方管理框架就该完蛋了。 于是乎，一合计，算了，跟我们谈和吧，后面我猜一下剧本， 剧本一： 谈好了，那该干嘛干嘛，一起商量一下能不能一起收割其他国家？ 毕竟老美惦记他那一圈好久了，加拿大，墨西哥，格林兰岛，还没兑现。 咱们也有心情和南边的一群朋友好好聊聊一体化。 还要一带一路的中亚-中东-东欧真的很漂亮，适合旅游。 剧本二： 又又又谈呲了，接着闹接着搞。 就是对外贸会有更大的打击，大家的经济环境会进一步恶化。 但是老美那边也会很惨，因为他们塑造的西方实力和文明会在一次次冲突中被证实那是纸老虎，是虚假的舆论造势而已。 后面怎么发展，我们静观其变吧，别把接下来的谈判想的多友好，但是也不要悲观。 我只有一个建议，做好自己的全球私域外贸，别把鸡蛋放在一个篮子里， 对某个国家依赖过度，就算没有这档子事儿，也会因为有别的事打击的一蹶不振。 –Sanshenghuo Foreign Trade Studio
What is the most difficult thing in foreign trade? I believe most foreign traders have an answer in their hearts，My answer isContinuous and stable passive customer acquisition。
Passive customer acquisition，This means our brand has a stable influence around the world，As long as customers keep coming to the door，Business won't be that difficult。
Alibaba International Station is basically a platform that every foreign trader will come into contact with。
Almost every company with a slightly larger scale spends a high price to choose to settle in，but，Should Alibaba International Station be settled in?
Today, let’s explain in detail the advantages and disadvantages of this platform.，At least know whether it matches your business。
This wordpress plugin Easy Table of Contents can directly capture all titles of article content，A simple directory for generating articles， And embed the article directory anywhere，You can set up automatic embedding of the front or end of the article title，Or manually embed somewhere else，Includes sidebar。 Easy Table of Contents Plug-in Features – Simple directory plugin is completely free，Update frequency is not high，Very in line with the needs of wordpress veterans。 Easy Table of Content is the best choice among lightweight plug-ins，Support and elementor, Used in conjunction with editors such as calsic Editor， Display color can be adjusted，There is only one pro paid recommendation，There are no annoying pop-ups yet。 certainly，If there are many requirements for directory customization，You can also choose the paid version of pro，But it seems now，The free version of the simple directory is completely sufficient for most users。 But it should be noted that，When placed on the sidebar，Need to be combined with the scrolling sidebar function，Otherwise, the content cannot be pulled down。 Also pay attention，After laying out the plug-in，Speed measurement，Make sure the plugin does not affect the speed of the website。 Example of directory display style： – Easy Table of Content details – – Easy Table of Content Shortcode Module Explanation – Use simple directory shortcode function，Even if there are few programming skills，You can also control the directory。 If you want to know or analyze the plug-in in depth，You can consult and view it on the official website of the plug-in：https://tocwp.com/
We do foreign trade，Everyone wants to make their company website the number one Google，The customer searches for their own company。If no one watches the website，Or they are not real buyers，That's quite uncomfortable。这次写的这个SEO效果超级指南，Just tell you，How to get your company's English or multilingual website step by step，Have a good ranking on Google (and other foreign search engines)，Attract foreign companies that really want to buy your stuff，Finally, it becomes a real inquiry and order。
I'll just talk about practical methods，So the content will be very hard，Please read patiently。This method is specially prepared by combining the latest SEO gameplay with the characteristics of our foreign trade B2B (company to company)。
The core idea is just one sentence：Do website promotion，Picture lively，图精准！咱们的目标不只是吸引一堆游客，Also, you have to catch those who really want to buy things、Professional buyers who match the product。
WordPress is the most popular content management system (CMS) in the world，With its flexibility、Ease of use and strong SEO potential，Become the first choice for personal webmasters and enterprises to build websites。However，Make the website truly valuable，Just completing the foundation is far from enough。This article will teach you how to go from installation to optimization，Step by step with WordPress to build a professional and search engine-friendly website。 Preparations before building WordPress：domain name、Host and core installation – Domain name and host selection Install WordPress core program SEO reminder：Fill in the accurate "site title" and "subtitle" during installation (can be modified at any time in the background)，Avoid frequent changes in the later stage affecting ranking。 – Background basic settings：Lay the foundation for SEO – General settings optimization Fixed link structure – Theme selection and SEO optimization layout – Recommended lightweight themes, practical theme SEO configuration – Must-installed plug-ins and SEO performance enhancement – Core Security and Speed Plug-in Plug-in Name Function Brief Description SEO Relevance Rank Math SEO One-stop Optimized Metalabel、Internal link to improve keyword ranking、Structured data WP Rocket page caching + lazy loading Reduce bounce rate，Improve page rating Wordfence Firewall + Malicious Scan Prevent depreciation caused by attacks Rank Math SEO configuration example – 内容创建与SEO写作规范 – 页面与文章规划 SEO内容撰写技巧 多媒体优化 – 网站上线前的SEO终极检查 – 技术审计 内容预检 – 长期维护与排名提升策略 – 定期更新： WordPress核心、theme、插件（启用自动安全更新）。 发布行业相关长文（≥1500字），保持博客活跃度。 监控与调整： 通过Google Analytics分析流量来源。 针对低排名关键词优化内容（工具：Ahrefs、SEMrush）。 External link construction： 客座博客投稿（同行业高权重网站）。 资源页面外链（如“十佳WordPress插件”类文章）。 通过以上步骤，你不仅能够用WordPress搭建一个功能完备的网站，还能在搜索引擎中抢占先机。记住，SEO是一个持续优化的过程，保持内容更新、技术维护和数据分析，你的网站将成为流量与转化的双重利器。立即行动，开启你的WordPress建站之旅吧！
When we are a foreign trade salesperson，Often, customers do not reply to emails，So what is the reason，How to solve it? As a salesperson，You must have the awareness of trying to solve difficulties。 We can split the causes and solutions in detail，Find the fundamental answer。 – Determine the real reason why foreign trade emails do not reply – Information not reached (20% probability)：Avoid triggering spam：Delete the ".exe" file in the attachment，Email body reduces promotional vocabulary (such as "discount" and "free")。 Demand mismatch (40% probability)：Review the customer background：Dynamically judge its main product category through customer official website/LinkedIn (such as the other party's main product of high-end customization)，And you push low-priced spot)。 Price comparison stage (25% probability)：Check customs data (Panjiva/ImportGenius) to see the recent purchase volume of customers、Supplier switching frequency。 Insufficient trust (15% probability)：No company official website、No certification qualification、Suppliers with no successful cases are easily filtered。 – Targeted breaking actions (performed by stage) – Phase 1：No reply within 3 days after the first follow-up. Optimize the secondary reach content： Email Title：Change from "Follow-up" to specific points of interest，如“Revised Quote with 5% Cost Saving for MOQ 500+”。 Text structure：① Reaffirm customer needs (example：“As you mentioned needing ODM service for EU market…”) ② Added chips (example：“We’ve helped [Similar customer names] reduce lead time to 25 days”) ③ Ask a direct question (example：“Could you confirm if the target price is below $12.5/unit?”) Tool Assist：Use Mailtrack to detect whether the email is opened，If read, add WhatsApp messages within 24 hours。 Phase 2：1No responses within the week (after 3 contacts)，We need to contact us a different way， The phone breaks the ice：Best time：European and American customers on each other's working day from 9-11 am (local time)。 Speech script：“Hi [Customer Name], this is [Your name] from [company]. I noticed you requested the quote on [date] but haven’t received feedback. Is there any specific concern I can clarify?(Pause and wait for a response) If busy, I can … Read more
If you want your website on Google, bing, yandex, These search engines are ranked，SEO (search engine optimization)。 I believe you must have read some related articles，Probably know that SEO is about writing good content、Choose the right keywords, etc.。I've definitely heard of backlinks (Backlinks)。 This article today，I'll just SEO, Tell us clearly about the external link，Explain what SEO and external links are、What's the use、What to do。Ensure you have a clear idea after reading it，No longer be confused by those fancy terms。After reading these 12,000 words，You're the SEO god。 Part One：SEO in the site：Clarify your content. This part of the work is mainly completed during the website construction process.。 Research and use of SEO optimization keywords If you are a novice，Don't rush to buy keyword paid tools，At the beginning，Use Google ads to search more often，You can get the keywords very clearly，Then make your own website keyword plan。 Find the right keywords： First of all, you need to know which words your target user might search for to find the content or product you provide。This requires "keyword research"，I'll briefly mention the method later。 Integrate content naturally： Take the keywords you have studied，Naturally、Use your article title reasonably、text、Go in the subtitle。 Don't pile up keywords： Don't force yourself to put keywords，The sentences are not working、Poor reading experience。For example, repeat "Beijing Travel Guide" five or six times in one sentence，This is a cheating act，Will be punished by search engines。Natural and smooth is the first priority。 Use synonyms and related words： In addition to core keywords，Also use some words with similar meanings (such as "Beijing Free Travel Guide") or related words (such as "Tiananmen"、"Wangfujing Snacks")。This will make your content richer，It can also match more users' search intentions。 Optimize title tags： This is the blue big-word title displayed on the search results page，Very, very important! The title should clearly summarize the content of the page，And include your most important core keywords，It is best to put it in front of the title。 Pay attention to length，Generally, it is recommended that Chinese be less than 30 Chinese characters，If it is too long, it will not be fully displayed。 The title of each page should be unique。 Optimize Meta Description： This is the gray text description below the search result title。 It has little impact on ranking，But it directly affects whether users will click on your link! Write an attractive paragraph、Text that summarizes the content of the page，Tell users what value your page can provide。 It is best to include keywords，Because if the word searched by the user appears in the description，Usually marked with thick，More eye-catching。 The length is recommended to be about 70-80 Chinese characters。 Optimize URL (URL)： The URL (that is the long list in the browser address bar) is best to be short、Clear，Pinyin or English containing keywords。 For example，Page about "What is SEO"，The URL can be: https://www.fanbithome.com/2025-what-is-seo-backlink/。 Notice： For a long time since it was published、Old pages with good rankings，It is not recommended to modify the URL easily，Because the URL changes is equivalent to changing the address，May lead to ranking loss。If you want to change，"301 redirection" must be done well，Tell search engines that the old address has been moved to the new address forever。New content plans the URL structure from the beginning。 Image optimization： Search engines can't understand the content of the picture，So you have to tell it。 file name： 图片上传前，把文件名改成有意义的描述，比如 beijing-gugong.jpg 而不是 IMG_1234.jpg。 Alt文本： 这是最重要的！给每张图片添加“替代文本”（Alt Text），用简洁的文字描述图片内容，比如 北京故宫太和殿外观。这样搜索引擎就知道图片是啥了，视障用户也能通过读屏软件了解图片信息。Alt文本里也可以自然地包含相关关键词。 图片大小： 图片太大加载会很慢，影响用户体验和排名。上传前适当压缩图片大小，在保证清晰度的前提下越小越好。 提升内容质量和用户体验： 写有价值的内容： 内容是根本。要提供准确、详细、能真正解决用户问题的信息。是原创的、有深度的，而不是简单复制粘贴或东拼西凑。 排版清晰： 使用小标题、段落、列表（像我现在这样用点句）来组织内容，让读者容易抓住重点。段落别太长，适当留白。 易于阅读： 语言通俗易懂，句子不要太长太绕。 内部链接： 在你的文章里，自然地链接到你自己网站上其他相关的页面。比如讲“北京旅游攻略”时，可以链接到你写的另一篇关于“故宫详细游览路线”的文章。这有助于用户发现更多内容，也能帮助搜索引擎理解你网站的结构和页面之间的关系。 移动端友好： 确保你的网站在手机、平板上也能很好地显示和使用。这个下面技术SEO还会细说。 第二部分：技术性：SEO网站的技术基础 这部分是网站的技术设置，目的是让搜索引擎爬虫能无障碍地访问、理解你的网站，同时也保证用户访问体验的基础。 好些网站没做这些，做再多内容也没用哦。 第三部分：外链！ 好多高手都说它很重要，没它你网站就“上不去”。但它真的重要么？是不是越多越好？怎么才能弄到？ 先说我的结论：对于SEO排名而言，内容和网站品质是最重要的！外链是锦上添花，非雪中送炭！不要刻意追求数量！ 接下来我在开始说外链咋做，先别扯那些专业的定义，想象一个生活中的场景： 想找家好吃的火锅店，会怎么办？ 问朋友： 如果好几个靠谱的朋友都推荐同一家店，你是不是就觉得这家店很可能不错，更愿意去试试？ 反向链接，在搜索引擎（比如谷歌、百度）眼里，就有点像“朋友推荐”。 so，一个反向链接，本质上就是从一个网站指向另一个网站的链接。 当网站A放了一个链接，点击这个链接能跳转到网站B，那么对于网站B来说，它就获得了一个来自网站A的反向链接。 one：为啥搜索引擎看重反向链接？—— “信誉”和“权威” 搜索引擎（咱们就拿大家最常用的谷歌来说）每天要处理几十亿甚至更多的搜索请求。用户搜“北京烤鸭哪家强”，它得在一堆介绍烤鸭的网页里，挑出最好、最靠谱的排在前面给用户看。 它怎么判断哪个网页“最好”、“最靠谱”呢？ 参考文章里提到了几个关键因素：相关性 (Relevancy)、权威性 (Authority)、实用性 (Usefulness)。 反向链接，就是搜索引擎判断“权威性”的一个超级重要的信号 谷歌会看一个网页有没有收到来自“知名网站” 的链接。虽然谷歌没明说啥是“知名”，但我们可以理解为那些本身就很牛、很权威、很多人访问的网站。 谷歌早期有个很核心的算法叫PageRank（佩奇排名），它的基本思想就是通过链接来“投票”。一个网页收到的链接越多、越“好”（后面会细说啥是“好”链接），它的PageRank值就越高，搜索引擎就认为它越重要、越权威，排名可能就越靠前。虽然现在的算法复杂多了，但链接作为衡量权威性的核心指标，地位依然非常稳固。 简单总结一下反向链接的重要性： 记住：在SEO的世界里，高质量的反向链接 ≈ 网站的“硬通货”、搜索引擎眼里的“信誉积分”。 … Read more
Many newcomers are building foreign trade websites，Getting stuck in the first step，This article is specifically designed to solve everyone's SEO introduction problem。 Note：Building a foreign trade website requires purchasing a lot of software prepared，The following main recommendations are all I think are good quality，High cost performance products，No product promotion content，Many alternatives，Please select as needed。 first，Foreign trade websites should be reasonably surfed online. I recommend Astrill，This is more expensive，15$/moon，Of course, others are also OK，For example, GW, etc.，Very cost-effective，But it's not ruled out that it's gone one day。 Purchase address：https://www.astrill.com/ can be passed through well-known，Purchase on the cost-effective service provider platform，Need to pay attention，Domestic Alibaba Cloud and other things，Please pass all，The overseas market is really hard to describe，We're going to build a foreign trade website，Don't stare at the domestic platforms。 recommend：Namecheap，There are various servers with high, medium and low，Send one year's safety certificate，Free domain mailbox，Strong customer service technical service team，The server control panel Cpanel is very powerful，More flexible in manipulation，The domain name price is also very suitable，Perfect for website managers at all stages，For beginners or small businesses，Buy the most common one is enough，11One month，Regular 2-year renewal。 Purchase address：https://www.namecheap.com/ Of course，Many people like Hostinger, Free ssl，Free domain name for 1 year。My personal experience，Hostinger is simpler，But simplicity means not flexible enough，Many more complex solutions cannot be operated manually，Overall，Very friendly to newbies。 Purchase address：https://www.hostinger.com/ Buy a server，domain name，After ssl，Start entering the setup process，Here we take the namecheap process as an example： 3.1 Enter the website management page During the purchase process，Server and domain name connections have been set，You will have a backend management page 3.2 Set up SSL (foreign trade website security certificate) Let's enter Stellar,Click on the Manage next to it, Then click go to cpanel, You can enter the Cpanel background，First we need to activate ssl and click Namecheap SSL, Login will pop up again，After logging in，Find your ssl，If the display is not activated，Click to activate。 3.3 Set up a website email for foreign trade. Return to the Cpanel panel，Find the Email module，Click Email Accounts, Register domain name email，It is recommended to register 3，For example, info, Seles, name, This is for business cooperation，One for external display，One for personal contact。 3.4 Set up website production software：Wordpress，Back to Cpanel panel，Click Wordpress, After entering，Click Install Now, The configuration page appears，URL location，Https must be selected://www. This option，Convenient to post-maintenance and other complex operations。 I'll talk about it here，Why use word press，Powerful feature extension，The world's largest gathering place for plug-ins，Very good inclusive，Nearly 50% of websites around the world use it，Foreign trade websites don't use it，I just want you to run without wearing sports shoes，Just use high heels，You don't need to doubt whether there is another CMS that can be better，Even the shopify that has emerged in recent years，In terms of comprehensive functions in front of it, it is also a little brother.。 Confirm whether the domain name is correct，Set account name and password，Set up management email，Set the corresponding language (please please，All are doing foreign trade，Don't choose Chinese? )。After all，Click Install，Wordress installation progress bar 100%，Completely done。(A comment，Someone actually took the long-standing joomla，Drupal says something，Say it's better than wordpress，real，看见就绕远吧） 安装好后记得点击这里打勾，Ticking means not online，Otherwise, it will be captured by Google。 3.5 安装搭建外贸网站的必备插件 这里给个小建议，Whether it is a foreign trade website or not，The fewer plugins are always better，The more plugins are destined to cause the website to become bloated，Just like you download too many apps on your phone。Essential plug-ins are： 3.51. theme：我非常推荐GeneratePress pro 付费一次，Free life，Lightest weight design，No messy additional design。It has been mainly lightweight for many years，Never use ugly profit methods。(How many topics end up reaching the goal of making profits，Slowly, those themes become worse and worse) 3.52. Contact Form 7 The most popular form submission plugin in the world，Simple, free and easy to use，If you want some additional features，For example, garbage blocking，Secondary development can be carried out。 3.53. Converter for Media 一款免费的压缩图片，And convert the format to webP software，Ability to automatically compress and convert each uploaded image。Very convenient。 3.54. Elemento 目前最热门的网站页面编辑器，Very intuitive and reliable editing process，But the pro version charges very high，Here is a very friendly expansion package↓ 3.55. Royal Elementor Addons and Templates 免费版已经能够补充大部分常规需要的elemento模块。 3.56. WPCode Lite 对网站的header，body and footer code for management，Very convenient。 3.57. Yoast SEO 免费的老牌seo逻辑插件，There is a paid version，But I think it's enough for free，Over the years，Countless SEO plugins say they surpass Yoast, But tested，It's free or it's more comprehensive。 3.58. WooCommerce 能够将普通网站打造成强大的全球零售网站。For those who want to do online sales，Need this extra plugin，Can make wordpress better than shopify。 Next，开始打造你自己的外贸网站吧！ 在page位置，Establish a homepage of a foreign trade website，Product Category Page，Company introduction page，Contact Us Page。 In post location，Build a Corporate News，Product Blog。 Here it is recommended that page be created using elemento，Create post with the original editor。 点击customize, It can also be adjusted for various global elements，For example, fonts，color，layout，Sidebar，head，Menu Bar，bottom，etc.，And flexibility，Also intuitive。 good，That's all today，Actually, get these done，Your SEO foreign trade website has set sail。 … Read more