In today's digital age，Having a professional website is to enhance the brand、The key to expanding business opportunities。Many people often Website construction The first step is to be deterred。This teaching page is dedicated to breaking this barrier，Provide you with a detailed and easy to understand Website construction Practical strategy。We will explain in depth Website construction The core preparation process、Essential tools and key knowledge points，Let you not have any programming foundation，Can also create and manage your own website confidently。
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This wordpress plugin Easy Table of Contents can directly capture all titles of article content，A simple directory for generating articles， And embed the article directory anywhere，You can set up automatic embedding of the front or end of the article title，Or manually embed somewhere else，Includes sidebar。 Easy Table of Contents Plug-in Features – Simple directory plugin is completely free，Update frequency is not high，Very in line with the needs of wordpress veterans。 Easy Table of Content is the best choice among lightweight plug-ins，Support and elementor, Used in conjunction with editors such as calsic Editor， Display color can be adjusted，There is only one pro paid recommendation，There are no annoying pop-ups yet。 certainly，If there are many requirements for directory customization，You can also choose the paid version of pro，But it seems now，The free version of the simple directory is completely sufficient for most users。 But it should be noted that，When placed on the sidebar，Need to be combined with the scrolling sidebar function，Otherwise, the content cannot be pulled down。 Also pay attention，After laying out the plug-in，Speed measurement，Make sure the plugin does not affect the speed of the website。 Example of directory display style： – Easy Table of Content details – – Easy Table of Content Shortcode Module Explanation – Use simple directory shortcode function，Even if there are few programming skills，You can also control the directory。 If you want to know or analyze the plug-in in depth，You can consult and view it on the official website of the plug-in：https://tocwp.com/
WordPress is the most popular content management system (CMS) in the world，With its flexibility、Ease of use and strong SEO potential，Become the first choice for personal webmasters and enterprises to build websites。However，Make the website truly valuable，Just completing the foundation is far from enough。This article will teach you how to go from installation to optimization，Step by step with WordPress to build a professional and search engine-friendly website。 Preparations before building WordPress：domain name、Host and core installation – Domain name and host selection Install WordPress core program SEO reminder：Fill in the accurate "site title" and "subtitle" during installation (can be modified at any time in the background)，Avoid frequent changes in the later stage affecting ranking。 – Background basic settings：Lay the foundation for SEO – General settings optimization Fixed link structure – Theme selection and SEO optimization layout – Recommended lightweight themes, practical theme SEO configuration – Must-installed plug-ins and SEO performance enhancement – Core Security and Speed Plug-in Plug-in Name Function Brief Description SEO Relevance Rank Math SEO One-stop Optimized Metalabel、Internal link to improve keyword ranking、Structured data WP Rocket page caching + lazy loading Reduce bounce rate，Improve page rating Wordfence Firewall + Malicious Scan Prevent depreciation caused by attacks Rank Math SEO configuration example – Content creation and SEO writing specifications...
Many newcomers are building foreign trade websites，Getting stuck in the first step，This article is specifically designed to solve everyone's SEO introduction problem。 Note：Building a foreign trade website requires purchasing a lot of software prepared，The following main recommendations are all I think are good quality，High cost performance products，No product promotion content，Many alternatives，Please select as needed。 first，Foreign trade websites should be reasonably surfed online. I recommend Astrill，This is more expensive，15$/moon，Of course, others are also OK，For example, GW, etc.，Very cost-effective，But it's not ruled out that it's gone one day。 Purchase address：https://www.astrill.com/ can be passed through well-known，Purchase on the cost-effective service provider platform，Need to pay attention，Domestic Alibaba Cloud and other things，Please pass all，The overseas market is really hard to describe，We're going to build a foreign trade website，Don't stare at the domestic platforms。 recommend：Namecheap，There are various servers with high, medium and low，Send one year's safety certificate，Free domain mailbox，Strong customer service technical service team，The server control panel Cpanel is very powerful，More flexible in manipulation，The domain name price is also very suitable，Perfect for website managers at all stages，For beginners or small businesses，Buy the most common one is enough，11One month，Regular 2-year renewal。 Purchase address：https://www.namecheap.com/ Of course，Many people like Hostinger, Free ssl，Free domain name for 1 year。My personal experience，Hostinger is simpler，But simplicity means not flexible enough，Many more complex solutions cannot be operated manually，Overall，Very friendly to newbies。 Purchase address：https://www.hostinger.com/ Buy a server，domain name，After ssl，Start entering the setup process，Here we take the namecheap process as an example： 3.1 Enter the website management page During the purchase process，Server and domain name connections have been set，You will have a backend management page 3.2 Set up SSL (foreign trade website security certificate) Let's enter Stellar,Click on the Manage next to it, Then click go to cpanel, You can enter the Cpanel background，First we need to activate ssl and click Namecheap SSL, Login will pop up again，After logging in，Find your ssl，If the display is not activated，Click to activate。 3.3 Set up a website email for foreign trade. Return to the Cpanel panel，Find the Email module，Click Email Accounts, Register domain name email，It is recommended to register 3，For example, info, Seles, name, This is for business cooperation，One for external display，One for personal contact。 3.4 Set up website production software：Wordpress，Back to Cpanel panel，Click Wordpress, After entering，Click Install Now, The configuration page appears，URL location，Https must be selected://www. This option，Convenient to post-maintenance and other complex operations。 I'll talk about it here，Why use word....
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First of all, explain：The following main recommendations are all I think are good quality，High cost performance products，There are actually many alternatives，If you are interested, please contact me，Or search。
1. first，Doing global website business requires scientific access to the Internet，
I recommend Astrill，This is more expensive，15$/moon，Of course, others are also OK，For example, GW, etc.，Very cost-effective，But it's not ruled out that it's gone one day。Astrill has been operating stably for more than ten years。
Purchase address：https://www.astrill.com/
2. Purchase the website domain name，server，Security Certificate，
By the well-known，Purchase of cost-effective international domain name server service provider platform，Need to pay attention，Domestic Alibaba Cloud，What about Huawei Cloud，Too delicious，Please pass all，The overseas market is really hard to describe，We're going to build a foreign trade website，Don't stare at the domestic platforms。
recommend：Namecheap，There are various servers with high, medium and low，Send one year's safety certificate，Free domain mailbox，Strong customer service technical service team，The server control panel Cpanel is very powerful，More flexible in manipulation，The domain name price is also very suitable，Perfect for website managers at all stages，For beginners or small businesses，Buy the most common one is enough，11One month，Regular 2-year renewal。
Purchase address：https://www.namecheap.com/
Many people like itHostinger, Free ssl，Free domain name for 1 year。My personal experience，Hostinger is simpler，But simplicity means not flexible enough，Some complex solutions cannot be manually operated，For example, some adjustments to the server，Overall，Very friendly to newbies。
Purchase address：https://www.hostinger.com/
3.Enter the setup process
Buy a server，domain name，After ssl，Start entering the setup process，Here we take the namecheap process as an example：
3.1 Go to the website management page
During the purchase process，Server and domain name connections have been set，You will have a backend management page
3.2 Set ssl (foreign trade website security certificate)
We enter Stellar,Click on the Manage next to it, Then click go to cpanel, You can enter the Cpanel background，First we need to activate ssl
Click Namecheap SSL, Login will pop up again，After logging in，Find your ssl，If the display is not activated，Click to activate。
3.3 Set up a website email for foreign trade
Back to Cpanel panel，Find the Email module，Click Email Accounts, Register domain name email，It is recommended to register 3，For example, info, Seles, name, This is for business cooperation，One for external display，One for personal contact。
3.4 Set up website production software：wordpress
The key point is here，Back to Cpanel panel，Click Wordpress, After entering，Click Install Now, The configuration page appears，URL location，Https must be selected://www. This option，Convenient to post-maintenance and other complex operations。
I'll talk about it here，Why use word press，Powerful feature extension，The world's largest gathering place for plug-ins，Very good inclusive，Nearly 50% of websites around the world use it，Foreign trade websites don't use it，I just want you to run without wearing sports shoes，Just use high heels，You don't need to doubt whether there is another CMS that can be better，Even the shopify that has emerged in recent years，In terms of comprehensive functions in front of it, it is also a little brother.。
Confirm whether the domain name is correct，Set account name and password，Set up management email，Set the corresponding language (please please，All are doing foreign trade，Don't choose Chinese? )。After all，Click Install，Wordress installation progress bar 100%，Completely done。(A comment，Someone actually took the long-standing joomla，Drupal says something，Say it's better than wordpress，real，Just go around when you see it)
After installation, remember to click here to check it，Ticking means not online，Otherwise, it will be captured by Google。
3.5 Installing essential plug-ins for building foreign trade websites
Here is a little suggestion，Whether it is a foreign trade website or not，The fewer plugins are always better，The more plugins are destined to cause the website to become bloated，Just like you download too many apps on your phone。Essential plug-ins are：
3.51. theme：I highly recommend GeneratePress pro
Pay once，Free life，Lightest weight design，No messy additional design。It has been mainly lightweight for many years，Never use ugly profit methods。(How many topics end up reaching the goal of making profits，Slowly, those themes become worse and worse)
3.52. Contact Form 7
The most popular form submission plugin in the world，Simple, free and easy to use，If you want some additional features，For example, garbage blocking，Secondary development can be carried out。
3.53. Converter for Media
A free compressed image，And convert the format to webP software，Ability to automatically compress and convert each uploaded image。Very convenient。
3.54. Element
The most popular website page editor，Very intuitive and reliable editing process，But the pro version charges very high，Here is a very friendly expansion package↓
3.55. Royal Elementor Addons and Templates
The free version has been able to supplement most of the regular elemento modules。
3.56. WPCode Lite
Header for website，body and footer code for management，Very convenient。
3.57. Yoast SEO
Free old-fashioned SEO logic plugin，There is a paid version，But I think it's enough for free，Over the years，Countless SEO plugins say they surpass Yoast, But tested，It's free or it's more comprehensive。
3.58. WooCommerce
Can build ordinary websites into powerful global retail websites。For those who want to do online sales，Need this extra plugin，Can make wordpress better than shopify。
Next，Start creating your own foreign trade website!
In page location，Establish a homepage of a foreign trade website，Product Category Page，Company introduction page，Contact Us Page。
In post location，Build a Corporate News，Product Blog。
Here it is recommended that page be created using elemento，Create post with the original editor。
Clickcustomize, It can also be adjusted for various global elements，For example, fonts，color，layout，Sidebar，head，Menu Bar，bottom，etc.，And flexibility，Also intuitive。
good，That's all today，Actually, get these done，Your SEO foreign trade website has set sail。